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Passion for food is matched by passion for making a difference. Rob Cass, Operations Manager, is well-known among colleagues and customers as “The Marching Chef”, a nickname earned through his tireless fundraising efforts for the Teenage Cancer Trust.
To date, Rob has raised nearly £800 towards Angel Hill’s ambitious £20,000 target for 2025, building on last year’s impressive contribution that helped the team reach £17,000.
Walking for a Worthy Cause
By day, Rob manages multiple education catering contracts; by night (and early mornings), he’s training for a series of Ultra Challenges:
Saturday, 23 August: Non-stop 50km (31 miles) across London, wearing his chef’s jacket sponsored by Russums
Saturday, 25 October: 25km Halloween fancy-dress walk across London
Rob’s commitment is fuelled by a simple philosophy: every step counts when it’s for a cause that changes lives.
Walking has always been a passion, so being able to clock up the miles and raise funds for such a worthy cause makes it even more fulfilling.
Inspired to Make a Difference
Motivated by the desire to support young people battling cancer, Rob uses his skills in catering and event organisation to create unique fundraising opportunities. His determination and enthusiasm inspire not only his team but the wider industry.
Mark Argent, Regional Operations Director and Rob’s line manager, notes:
Rob’s commitment extends beyond the individual schools he looks after – he brings exemplary dedication to everything he does, especially his fundraising.
Recognition for Excellence
Rob’s efforts haven’t gone unnoticed. He was recently shortlisted for Area Manager of the Year at the 2025 Contract Catering Awards, recognising both his professional achievements and his charitable work.
Support Rob’s journey by following The Marching Chef on Instagram and TikTok, or donate via his JustGiving page to help the Teenage Cancer Trust continue its vital work.
Great food and drink have always been about more than taste alone. They’re about people, purpose and the impact small, everyday choices can have when they’re made with care. That belief is perfectly reflected in the success of Groundhouse Coffee – a coffee brand that proves doing good can start with something as simple as the morning cup.
Over the past year, Groundhouse Coffee has helped raise more than £10,000 for charitable causes, demonstrating how Angel Hill Food Co. continues to weave social value into the fabric of its food and beverage offer. It’s a powerful reminder that when food is thoughtfully sourced and purposefully served, it can create meaningful change far beyond the counter.
Coffee with a conscience
Groundhouse Coffee was developed as part of Angel Hill Food Co.’s commitment to offering products that align with modern expectations — quality, sustainability and responsibility working hand in hand. From ethically sourced beans to a supply chain designed with transparency in mind, Groundhouse represents a conscious approach to coffee that doesn’t compromise on flavour or experience.
Every cup served across Angel Hill Food Co. sites contributes to wider charitable efforts, turning daily rituals into opportunities for positive impact. Rather than relying on one-off fundraising initiatives, the Groundhouse model embeds giving directly into everyday consumption – ensuring that impact is continuous, not occasional.
As Henry Watts, Managing Director at Angel Hill Food Co., explains:
Groundhouse Coffee shows how everyday choices can make a real difference. By building purpose into a product people enjoy daily, we’re able to create meaningful social impact without asking customers to change their behaviour — just enjoy great coffee.
That philosophy sits at the heart of the Groundhouse approach: doing good shouldn’t feel complicated, forced or separate from the food experience.
Small moments, collective impact
The £10,000 raised through Groundhouse Coffee didn’t come from a single campaign or event. It came from thousands of individual decisions – people choosing a coffee during a break, between meetings or at the start of their day. Collectively, those moments added up to something far more powerful.
For Angel Hill Food Co., that collective impact is central to the brand’s philosophy. Food and drink are touchpoints that connect people throughout the day, and when those touchpoints are designed with purpose, they become vehicles for change.
By embedding charitable giving into a core product, Angel Hill Food Co. ensures that doing good is effortless for customers. There’s no additional action required – just a great cup of coffee that happens to give back.
Supporting communities through food
Social value is not an add-on for Angel Hill Food Co.; it’s an integral part of how the business operates. Groundhouse Coffee sits alongside wider initiatives focused on sustainability, nutrition and community support, reinforcing a holistic approach to responsible catering.
The funds raised through Groundhouse have supported causes aligned with Angel Hill Food Co.’s values, helping communities and individuals in meaningful ways. While the coffee itself is the visible product, the real impact is felt in the lives supported behind the scenes.
This aligns closely with the wider mission of Angel Hill Food Co. – to deliver food that not only tastes good, but does good too. Whether through reducing environmental impact, supporting local suppliers or embedding charitable contributions into everyday menus, the focus remains on long-term, meaningful outcomes.
Purpose built into the plate – and the cup
What makes Groundhouse Coffee particularly powerful is its simplicity. There’s no grand gesture or complicated mechanism. Instead, it reflects a belief that purpose works best when it’s seamlessly integrated into everyday life.
For Angel Hill Food Co., this is the future of workplace catering – where quality, convenience and conscience coexist naturally. Customers don’t have to choose between enjoying great food and supporting positive change; they can do both, effortlessly.
As Groundhouse Coffee continues to grow across Angel Hill Food Co. locations, its impact will grow with it – one cup at a time. And while £10,000 is a significant milestone, it’s also just the beginning.
Because at Angel Hill Food Co., every choice matters – and even the smallest moments can help create a better, more sustainable future.
