“Let’s meet for a coffee in London, we’ll go for a forage”. A phone call from Chris Thompson – a meeting in a Holborn coffee house, two flat whites later…..and I was introduced to Groundhouse and immersed into a new and exciting world of Artisan coffee culture.
So what makes it so different? Coffee is something you can get everywhere, right? Go into a service station – press a button on a machine, hey presto you have a cappuccino. Well after our forage, I soon realised that Artisan coffee isn’t about just getting a coffee – it’s not a functional thing, it’s a cultural experience delivered through craft, it’s accessible to all, it turns getting a coffee into an experience. The buzz, the engagement from the barista, the environment – look around the coffee house, they’re all their business people, couples, families, students across all demographics – all realising that coffee culture is not what we come to now expect from the big brands on the high street…..it can be, and is so much more.
And then I realised, it became apparent…..soon Chris explained to me that we can bring this Artisan coffee culture, this exciting new world – into the workplace and beyond – with Groundhouse.
Aside from what I have since learned about Groundhouse’s unique blend of handpicked beans, the small batch roast which gives it’s distinct taste profile….our brand values and proposition mean our customers will not be getting “just a cappuccino”…instead we deliver an entire experience – expertise, craft skill, the ability to get coffee and fabulous food under one roof. Bringing enjoyment alive with taste, in a relaxed and friendly yet confident environment. industry. Certainly not what you find in your typical coffee service experience in the workplace.
And so, to the next stage of our journey, the Groundhouse Barista Academy – ensuring our baristas have the best professional training in the business, engaging them into this exciting coffee culture of Artisan food and drinks, and developing their craft skills to deliver the perfect cup of coffee every time. Check back in soon to see how our baristas are progressing on the Academy, and much more about how Groundhouse is changing our coffee culture.