Barista Academy: First Session

By 9th September 2016Blogs, by Stephen Williams
Milk management

Barista Academy: First Session

Carefully hand-picked and selected for their quality, and to ensure our customers have a memorable coffee experience.

Well yes, that’s the Groundhouse coffee beans…but it equally applies to our exceptional Barista Academy Ground Crew.

We had an overwhelming response to applications to join our illustrious Ground Crew, with selection days and assessments held to pick the cream of the crop. And we wasn’t just looking for potential excellence in craft skills. This Crew needed to show a passion and engagement in delivering great service, an understanding of artisan coffee culture, and what makes Groundhouse different from other unmentionable coffee brands!

The chosen seven embarked on their Barista Academy journey with an initial day of intense and focused training on consistently delivering a quality espresso, using a quality bean. The fundamental cornerstone of what makes a Groundhouse coffee different to most existing coffee offers.

The first critical stage of this craft focused training being the 10 steps to a perfect espresso. Under the guidance and tuition of a maestro extraordinaire, the Crew learned and developed an understanding of ensuring grind, extraction, and tampering (to name but 3!), were delivered with a sense of craft and an uncompromising approach to consistent quality.

These skills in isolation would deliver a great coffee, but Groundhouse is more than just about coffee. It’s a wider customer experience. Our Ground Crew showed a passion to know much more, and a desire to be able to deliver a memorable experience to every customer.

So the day continued with tuition on a wide range of topics; the origin of our beans, the way they are picked, every single stage of the process from field to cup! The knowledge and engagement, learning and understanding from the Ground Crew was beyond expectations.

The Groundhouse Barista Academy. It’s great to know that it’s not just our coffee that’s going to deliver a unique and memorable customer experience.